I'm not a fan of advertising or the commercialisation of society, and I'm reluctant to support any campaign, but I am willling to be amused by ambush marketing, and particularly in the context of our brave new world's willingness to allow Mammon to buy our sporting jamborees.
The Bavaria brewery's low-budget / high impact lager ladies campaign has to be applauded if it highlights the vulgarity of sovereign nations allowing themselves to be bullied by the global corps into legislating on their behalf. Legislating!
According to the Daily Telegraph:
South Africa introduced legislation to provide protection for Fifa's sponsors, who have paid an estimated $1.2billion to be associated with the tournament. With sponsors providing a third of the revenue from the event protection is seen as crucial to maintaining the value of the rights. The UK has introduced similar legislation to protect the 2012 London Olympics.
To think that South African has only recently shaken off the totalitarian hand cuffs, I think it insane that they should be so keen to re-adopt them so freely.
We took our eye off the ball: We think we're fighting Big Brother, but it's Big Mac that's dictating who the dissidents are, and instructing our courts what the charges should be.
Shouldn't we be able to vote against this?
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